When it comes to creative work, communication is everything. From the soul-sucking back and forth that seems to never end, to vague instructions that make people ask “What do you mean?”— the importance of clearly understanding what needs to be done is underrated. This is where Pactto comes in.
Say goodbye to typing your feedback. Say hello to a new way of sharing your creative thoughts: video feedback.
Streamlining the Feedback Process
During our recent livestream, we explored how Pactto allows users to stay in their creative flow when reviewing creative assets such as videos or images. Creative professionals can record their feedback precisely, frame by frame, with rich annotations, voice and video. They are the feedback! All visual and verbal signs are captured. This innovative approach significantly reduces the back-and-forth communication that often slows down creative projects. By eliminating the need to pause and type out feedback, users can maintain their creative flow and provide more insightful comments. For instance, POD and Coca-Cola eliminated entire days in their feedback loops by using Pactto.
Enhancing Clarity and Creativity
Pactto enhances clarity for the creatives behind the work by allowing feedback to be recorded using video, voice, drawings, and visual cues. This multi-faceted approach makes it easier for creatives to precisely understand all changes needed. Instead of relying on written notes that can be vague or misinterpreted, users can visually demonstrate their thoughts, ensuring that the intended message is conveyed accurately. As mentioned in our livestream, “Our whole goal with Pactto is to maximize creativity,” allowing users to “continue to think” without interruptions.
Why do creatives have to stop their creative thoughts to formalize them as text-based comments in tools like Adobe FrameIO or Google Slides? It makes no sense.
Why Traditional Methods Don’t Work
One of the primary challenges in the creative industry is the inefficiency of traditional feedback methods. Often, feedback is scattered across emails, chat messages, and meetings, leading to confusion and delays. Pactto addresses these pain points by centralizing the feedback process. Users can create a single web link that includes their recorded feedback, complete with detailed transcriptions, and time-coded action items. This means that the creative team can easily navigate to specific moments in the video, making it very clear for the people receiving the feedback on what needs to be addressed. Additionally, Pactto allows for real collaboration. Users can invite team members or external stakeholders to view and record their own video feedback, enabling everyone to be on the same page. This collaborative environment fosters a sense of teamwork and ensures that all voices are heard clearly, ultimately leading to a more refined final creative artifact. “Humans can think of a future that doesn’t exist yet, we can imagine a brand-new reality, and then connect with other humans to build it, that is what creativity means for us”, and with Pactto, we can make this future become real, faster than ever.
Commitment to User Engagement
A key takeaway from the livestream was our to staying connected with our users. We believe that the best way to improve our product is by listening to the feedback we receive. The livestream marks the beginning of a series of conversations we plan to have with our audience, focusing on creativity, AI, and the intersection of these elements in the creative workflow.
Join Us on This Journey
As we move forward, we invite everyone—creative professionals, designers, developers, and anyone interested in the intersection of creativity and technology—to join us on this journey. Your support and feedback are invaluable as we continue to grow and evolve.
Pactto is more than just a tool; it’s a community dedicated to elevating creativity. Together, we can transform the way feedback is given and received in the creative industry. Stay tuned for more updates and insights as we continue to innovate and improve.
Try it for free on www.pactto.com/register 🫡
Watch Pactto in action:
