Founded as an AI innovation lab in San Francisco by Pereira O’Dell, an award-winning American advertising agency, and Serviceplan Group, Europe’s largest independent advertising and digital innovation agency, Silverside was designed to operate more like a Silicon Valley startup than a traditional agency. Blending innovation lab, technology development, and incubation ecosystem, Silverside connects brands with cutting-edge AI technologies.
165 Ventures is a founder-centric investment firm committed to supporting leaders who are shaping the future. With a portfolio of innovative, continually growing startups across various industries and regions, they leverage a vast network of connections and personal business expertise to make strategic, impactful investments that drive long-term success.
Vincent Hardy is a distinguished software executive with extensive experience at Adobe and Meta. He played a key role in bringing multiple Adobe products to market and scaling Meta’s AR platform. At Meta, he led the software development for smart glasses in partnership with Luxottica. With a strong background in software architecture, graphics, and agile methodologies, Vincent has a proven track record of leading engineering teams and scaling innovative products. His leadership and expertise are instrumental to Pactto’s growth and success.
Arno Gourdol is a seasoned technology executive with extensive experience at Adobe and Apple. At Adobe, he was instrumental in launching Adobe AIR and leading the development of Creative Cloud Experience. At Apple, he led the engineering team for Mac OS X Finder and contributed to the success of Mac OS 7.6 and 8. Now retired, Arno is pursuing his passion for photography. His rich background in software development and creative technology brings invaluable expertise to Pactto.
Eduardo Lundgren is an accomplished engineer and leader with a proven track record at top tech firms like Netflix, Automattic, and Liferay. At Netflix, he led the Client-Server Data Access initiative and contributed to the TVUI platform. As CTO of WordPress VIP at Automattic, he directed product and engineering strategies and guided the acquisition of Parse.ly. At Liferay, Eduardo created Liferay Cloud and co-founded its Latin America branch. He has developed various JavaScript frameworks and libraries and has consistently demonstrated strong leadership, managing teams of over 100 professionals. Eduardo’s expertise and vision are key assets to Pactto’s success.
As Vice President first at Adobe, and later at Intuit, Simon is a very experienced Business Development executive with a proven track record in incubating and scaling products, partnerships and businesses. International experience in business development, ecosystem/partnerships, developing new monetization models and executing complex transactions. Expertise in Strategy and Go-to-Market, enterprise SaaS and generative AI technologies.
Andrew is an acclaimed Animator and Director with 21 years at Pixar Animation Studios, where he also served as an Intern/Training Lead and Director of Pixar’s Hollywood Animation Program. Beyond his work at Pixar, he worked at Illumination and Warner Bros. Andrew has delivered keynote speeches and training sessions for industry giants such as the Golden State Warriors, Salesforce, Dreamforce, IDEO, Disney Feature Animation, Coca-Cola, Deloitte, and Pinterest. His expertise spans storytelling, feedback & iteration, and fostering a thriving creative culture. Andrew’s deep experience in creative collaboration will help propel Pactto to new heights.
Juliano Moreira Silva is a business-savvy product designer who excels at the intersection of product, design, and engineering. Recently, he founded and led Nicollet Design Systems at Target, growing the team from 2 to 22 and enhancing cross-platform consistency for Web, Android, and iOS. Previously, he founded Cympel, a startup focused on commerce advertising, and worked as a Senior Web Designer at Best Buy, driving agile and user-centered design practices. Juliano is passionate about creating and refining products through iterative design and user feedback. His expertise and innovative approach are invaluable to Pactto’s product development.
Sherif Assaf is a Principal PM at Adobe with over 15 years of experience in the technology industry, specializing in building and scaling B2B and B2C software products. He is passionate about solving complex problems and creating customer-centric experiences with scalable go-to-market strategies. Sherif excels in championing customer needs, designing innovative products, fostering collaborative environments, and leveraging data for robust experimentation. Outside of work, he advises early-stage startups, composes music, and enjoys photography. His expertise and passion are invaluable to Pactto’s growth and customer success.
Dann Petty is a product designer, film maker and founder of Epicurrence, with a track record of working with brands like Google, Airbnb, and Patagonia. His journey began with an online car magazine, sparking his passion for web design. Known for his ability to blend creativity with functionality, he prioritizes flexibility and draws inspiration from nature, especially surfing. Through Epicurrence and Freelance.tv, he has built a strong creative network and deep industry insights. His expertise in design, storytelling, and community building could bring valuable perspectives to Pactto, enhancing its appeal to creatives and strengthening its brand presence.
Grace Saari is a visionary marketing leader with over 15 years of experience. Currently the VP of Marketing at Kyth + Kyn Agency and co-founder of Triad Athletes LLC and Svn Space, she specializes in brand development, market research, and multi-channel marketing. Grace’s new agency, Creative Mutiny, is spearheading Pactto’s first marketing campaign. Her innovative strategies and leadership are crucial to Pactto’s growth and success.
Mateus Stefanutto is a business executive with two decades of experience as Director and CEO of educational institutions in Brazil. He has led approximately 500 professionals across up to 4 business units simultaneously, bringing extensive expertise in corporate affairs, strategic management, turnaround strategies, mergers and acquisitions and people strategies. Mateus began his career at PwC Brazil and holds a background in Accounting and Finance. Over the past 10 years, he has been involved in companies as an angel investor. His financial and strategic skills are highly impacting the Pactto business.
Matthew Abernethy, Chief Financial Officer at Neurocrine Biosciences, brings 15 years of financial sector experience with a focus on healthcare. At Neurocrine, he leads corporate finance, commercial supply chain operations, IT, and investor relations. Previously, he held key roles at Zimmer Biomet, including Vice President of Investor Relations and Treasurer. A certified public accountant, Matthew began his career at KPMG LLP and holds a B.S. in Accounting and Business Administration from Grace College and an M.B.A. from the University of Chicago. His financial expertise and strategic insights are pivotal to Pactto’s success.
Katie Gregorio is a seasoned product marketing executive with extensive experience at Adobe and Figma. At Adobe, she oversees product marketing for Creative Cloud’s $2.5B digital business and led the marketing for Adobe Firefly. At Figma, she was the first product marketing hire, leading product, corporate, and partner marketing. Katie’s strategic vision and expertise are pivotal to Pactto’s marketing initiatives.
Daniel Isaacson is an investor and Pactto’s attorney. He is the Founder of Accelerator Counsel and has a rich background in legal contract review and venture financing. Previously, Daniel served as an Associate at Fenwick & West and Cooley LLP, as well as Associate Counsel at Paramount Pictures. With extensive experience in legal and business strategy, Daniel is committed to helping Pactto reach new heights.
Rita Borba is a seasoned banking executive from Brazil, having dedicated decades to leading teams at Caixa Econômica Federal. With extensive experience in executive training, she has coached hundreds of leaders on topics such as leadership, collaboration, and strategic planning. Rita’s investment portfolio includes real estate, and Pactto marks her first foray into the dynamic world of startup investments. Her wealth of experience and strategic insight bring immense value to Pactto’s journey.
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