San Francisco, CA – December 9, 2024 – Pactto, an AI-first award winning startup redefining how creative professionals generate and receive feedback, announces an exciting new chapter in its journey: the addition of Cadu Souza as Co-Founder and Chief Operating Officer (COO). After nearly two years as a solo founder and CEO, Demian Borba is now teaming up with Cadu to bring their shared vision to life: creating the ultimate AI-powered platform for creatives in video, design and development, transforming how their creative thoughts and ideas can be created, shared, consumed and acted upon, faster than ever.
The duo brings a shared passion for solving the most complex challenges with Artificial Intelligence (AI) and a relentless drive to empower creators and companies worldwide.
“This is the biggest technological revolution in history,” says Demian Borba, Founder and CEO of Pactto. “Cadu’s entrepreneurial spirit, operational expertise, and fearless approach to tackling the impossible are exactly what Pactto needs to take things to the next level. Together, we’re not just building a product—we’re building a movement that will change how the world collaborates.”
Cadu Souza’s impressive background includes founding and selling two companies, conducting AI research at Stanford, and thriving in high-stakes challenges—from navigating rivers in Patagonia to building marketplaces in just days during a pandemic.
“I’ve always been drawn to solving what others deem unsolvable,” Cadu says. “Joining Pactto means aligning my passions for AI, human connection, and bold innovation to help shape the future of creative work. The opportunity to impact millions of lives globally is simply irresistible.”
Pactto: Transforming Creative Feedback with AI
Pactto is a brand new tool designed to simplify and accelerate how creative professionals review and approve assets, such as videos, images, 3D and audio files. By combining video, voice, and notes, Pactto captures precise, nuanced feedback and enhances it with AI features like summarization, action items, and custom prompting.
“With AI’s unstoppable rise, creative assets will multiply exponentially, and text-based solutions won’t be enough to cover the creation, iteration and review processes. Pactto is so simple and invisible that for the first time I feel there’s a way to register my feedback without interrupting my flow, without forcing me to stop thinking creatively to formalize thoughts into text. And its AI magic does all the rest!” says PJ Pereira, Pereira O’Dell Co-Founder & Chairman, winner of Cannes Lions, D&AD, One Show, Clio, Webby Awards, and an Emmy.
“Thanks to Pactto, we got more than 30X% faster at every feedback cycle. At least one day was cut down”, completes PJ.
Pactto is already proving its impact. Teams at Coca-Cola, Red Bull Media House, and World Surf League are starting to use Pactto in their creative workflows powered by AI, always sharing feedback with Pactto. Most recently, Pactto was integral to Coca-Cola’s AI-driven Christmas campaign, created by Silverside AI in San Francisco.
“Creative professionals today are drowning in fragmented tools and endless text exchanges. As PJ once told us, Pactto eliminates the need to say ‘that’s not what I meant. It bridges that gap with an efficient and deeply human platform. Adding Cadu will boost our operations and sales motions, ensuring we can scale this vision globally while staying true to our mission.” says Demian.
The Vision: Transforming the Creative Software Market
Demian and Cadu are focusing on the immense opportunity within the creative software market, a global industry worth hundreds of billions of dollars and undergoing rapid transformation. As AI becomes a foundational tool for creators, the demand for innovative, user-centric solutions is surging. Pactto aims to lead this revolution, empowering creatives, startups, and enterprises with AI-driven tools that enhance collaboration, streamline workflows, and unlock new creative possibilities on a global scale.
“AI isn’t just a tool—it’s a partner in creativity,” says Cadu. “At Pactto, we’re unlocking its potential to give people their most valuable resource back: time.”
“We envision a world in which Pactto is the default artifact for digital human communication — a world of rich, lossless exchange where people say: Let me Pactto that to you!”, completes Demian.
About Pactto
Pactto is a Southern California-based startup that leverages AI to streamline the creative review and approval process. From recording video feedback to sharing insights via secure MP4 files or AI-enhanced web links, Pactto empowers professionals to collaborate with precision and ease.
As giants like Coca-Cola, Red Bull Media House, and Levi’s begin integrating Pactto into their workflows, investors are taking notice of Pactto’s momentum in this transformative era of AI.
Join us on this journey of innovation and impact.
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